I’m not really a natural blogger.
I never kept a journal as a kid. I don’t feel a burning need to tell the world my latest opinion, observation, or insight. If anything, I assume (perhaps incorrectly) that most people are as busy as I am, are reasonably happy with the content sources they have, and if anything would appreciate one fewer distraction.
But I am blogging anyway. Why?
It turns out, I am basically blogging already. If I am emailing a friend about a startup I am looking into, an idea I am exploring, a book I recently read, etc., I’ve done most of the work. By posting this same content to a blog, I might get some additional insights from other readers and the subject of my post might get a bit of a boost by having this in a public forum (rather than just in their Inbox).
That’s the theory anyway. Let’s see how it goes.Follow @andrewackerman